The new team at CFA ready to reposition the Payday Loan industry

The CFA is intent on repositioning the payday loan industry

The Consumer Finance Association (CFA), which is the principal trade association for the UK’s major short-term lenders, reported on 10th July that they have made three senior appointments to its in-house communications and public affairs teams in an effort to reposition the payday loan imdustry.

Graham Dunn has joined the CFA as the Head of Public Affairs and is responsible for a wide reaching government and stakeholder engagement programme. Rhiannon Thompson has been appointed as the new Head of Communications and she is supported by Richard Griffiths, who has been employed as Head of Media.

The CFA was established in 2008. The body represents the larger lenders operating in the UK and it is responsible for driving up standards and raising awareness of the human and economic benefits of short-term lending.

The CFA aims to drive forward industry improvements by working with the government, regulator as well as consumer groups and debt charities to implement and enforce a stringent new Code of Practice.

CEO of the CFA, Russell Hamblin-Boone commented on the new appointments: “The Payday Loans industry is at a seminal point in its development. Despite providing services that are used by a growing cross section of society and gaining enviable customer satisfaction rates, it continually faces negative opinions and a dogged determination to avoid the facts and ignore the significant progress that has been made in raising standards. Appointing such a high-calibre team indicates a clear commitment by the CFA and its members to engage with policy makers, media and other stakeholders and I’m delighted that we have attracted individuals to join us.”